Prashwat Consultancy Services transforms how businesses collect, trust, and act on digital data — from GA4 implementation and GTM tagging to consent compliance and BI dashboards.
We cover the entire digital analytics lifecycle — from tracking implementation and data quality to compliance, insights, and activation.
GA4, Mixpanel, CleverTap, MoEngage — full implementation via GTM for clean, reliable, privacy-safe data collection.
Google Ads, Meta, LinkedIn, Twitter, TikTok pixel and conversion tracking — precise implementation through GTM.
OneTrust, Cookiebot, CookiePro, Cookiehub — GDPR-compliant Consent Mode v2 that keeps your measurement intact.
Looker Studio, Power BI, Tableau, BigQuery — dashboards that turn raw event data into clear strategic decisions.
Click a category to explore the platforms we implement, configure, and support.
Full GA4 setup via GTM — event tracking, conversion goals, audience building, e-commerce tracking, and ongoing audits.
Your entire tag container — triggers, variables, data layers, version control, and cross-domain tracking. GA4 & GTM always go together.
Server-side container for improved data accuracy, reduced JS load, enhanced first-party data, and better consent compliance.
Mixpanel tracking implementation via GTM — funnel analysis, retention cohorts, user journey mapping, and A/B test analysis.
CleverTap SDK + GTM integration for mobile and web — lifecycle campaign analytics, push tracking, and behavioural segmentation.
MoEngage event implementation via GTM — multi-channel engagement (push, in-app, email) tracking and analytics configuration.
Mobile app analytics — event schemas, deep-link tracking, audience building, and BigQuery export for advanced SQL analysis.
Server-to-server GA4 Measurement Protocol for offline conversions, CRM data import, and backend event enrichment.
GCP console setup for GA4 BigQuery export, Cloud Storage, and data pipeline configuration — enabling scalable analytics infrastructure.
Conversion tracking, remarketing audiences, and Enhanced Conversions via GTM — maximising your ROAS with clean data signals.
Facebook/Instagram pixel, event deduplication, and Conversions API (CAPI) integration for accurate attribution and lower CPA.
LinkedIn conversion tracking, audience segmentation, and lead gen event setup — all implemented reliably through GTM.
Twitter pixel and custom event tracking setup via GTM for campaign attribution, remarketing, and conversion measurement.
TikTok Events API and pixel implementation via GTM — accurate conversion tracking for TikTok ad campaigns.
Enterprise CMP setup — GTM Consent Mode v2 integration, cookie categorisation audit, and ongoing compliance monitoring.
Cookiebot banner setup and GTM integration — automatic cookie scanning, blocking, and Consent Mode v2 compliance.
CookiePro (OneTrust's SMB product) configuration — consent signal routing to GA4, GTM, and ad pixels cleanly.
Cookiehub banner and GTM Consent Mode v2 integration — lightweight, flexible, and GDPR-compliant consent management.
Real-time marketing dashboards connected to GA4, Google Ads, and BigQuery — automated, shareable, and always live.
Enterprise BI dashboards — connecting GA4, CRM, and ad platform data into one unified executive reporting layer.
Advanced data visualisation and exploration — custom calculated fields, blended data sources, and interactive dashboards.
GA4 BigQuery export setup, SQL query development, data modelling, and connecting to BI tools for scalable analytics.
From Solution Design Reference to dashboard delivery — we cover the full analytics lifecycle.
End-to-end GA4 implementation via GTM — event tracking, e-commerce, cross-device, and ongoing audit support.
Product analytics & funnel setup via GTM — retention analysis, user journey mapping, and cohort reporting.
Mobile-first lifecycle analytics via GTM — push, in-app, and behavioural campaign tracking & segmentation.
Multi-channel engagement tracking via GTM — email, push, in-app, and web analytics integration.
GTM audits, clean tag architecture, data layer design, server-side implementation, and Solution Design Reference documentation.
GCP console setup for GA4 BigQuery export, Cloud Storage, and data pipeline configuration — scalable analytics infrastructure.
Beautiful, real-time dashboards connected to GA4, Google Ads & BigQuery — shareable and always live.
Enterprise-grade BI — unify GA4, CRM, and ad spend data into one executive dashboard layer.
Advanced data visualisation — blended sources, custom calculations, and interactive dashboards for strategic teams.
Connect GA4 to BigQuery for unlimited data retention, custom attribution models, and enterprise-grade analysis that standard GA4 reports simply can't deliver.
Advanced Excel dashboards and pivot reports — data cleaning, formulas, and automated reporting templates for business insights.
OneTrust, Cookiebot, CookiePro & Cookiehub — Consent Mode v2 setup that keeps your analytics data flowing legally.
Enterprise CMP setup — GTM Consent Mode v2 integration, cookie categorisation audit, and ongoing GDPR compliance monitoring.
Cookiebot banner setup and GTM integration — automatic cookie scanning, blocking, and Consent Mode v2 compliance.
CookiePro configuration — consent signal routing to GA4, GTM, and ad pixels, cleanly and compliantly.
Cookiehub banner and GTM Consent Mode v2 integration — lightweight, flexible, and GDPR-compliant consent management.
We bring technical depth, structured thinking, and honest advice to every engagement.
We hold both Google Analytics (GA4) and Google Tag Manager certifications — giving you verified expertise at every stage of your measurement setup.
Over 8.5 years exclusively in web analytics and tag management — across media, e-commerce, telecom, hotels, content, banking, insurance, healthcare, travelling, education and entertainment sectors.
From Indian startups to international enterprises — we've delivered analytics solutions across industries and time zones.
Every implementation process includes a Solution Design Reference (SDR), measurement plan, and QA documentation — no black boxes, ever.
Consent Mode v2, cookie compliance audits, and GDPR-aligned tagging — we protect your data collection while keeping measurement intact.
We don't just implement — we run knowledge sessions, document everything, and leave your team better equipped than when we started.
Prashwat Consultancy Services is a analytics consultancy based in New Delhi, with deep expertise in GA4, GTM, and BI reporting. We have worked with 100+ clients across e-commerce, media, telecom, and entertainment to transform how they measure and act on data.
Whether you're migrating to GA4, building your first Solution Design Reference, or auditing a complex tagging setup — we bring clarity, structure, and precision to your measurement stack.
Dual Google certifications with 8.5+ years of hands-on experience.
Consent Mode v2, GDPR-aligned tagging, and compliant data collection.
Focused engagements — results in weeks, not months.
Every implementation process includes full Solution Design Reference & QA docs — no black boxes, ever.
A structured, five-step approach that gets you from messy data to trusted insight — with full documentation at every stage.
Audit your current setup, understand business goals, and identify tracking gaps & compliance risks.
Build a measurement plan and Solution Design Reference (SDR) — your blueprint for accurate data collection.
Configure GA4, GTM, consent tools, and integrations — clean, documented, and built to last.
End-to-end QA across browsers and devices — event validation, data accuracy checks, and consent testing.
Deliver dashboards, documentation, and team training — so your data keeps working long after we're done.
A step-by-step guide to migrating your properties, preserving historical data, and rebuilding your event taxonomy in GA4.
Google's Consent Mode v2 is now mandatory for EEA traffic. Here's what changes and how to set it up correctly in GTM.
Ad blockers, ITP, and browser restrictions are killing client-side tracking. Here's how server-side GTM solves the problem.
Tell us about your project. Whether it's a quick GA4 audit or a full analytics overhaul, we'll get back to you within 24 hours.
Book a 30-min discovery call — no pressure, no pitch.
Working with national and international clients across all time zones.